WEDNESDAY 18 JULY

BREAKING INTO COMMERCIALS
10:30 The Hospital Club.                                BOOK HERE 
In association with The Reel

Continuing the theme of last year’s seminar. The Reel’s Editor Jamie Madge will examine what it takes to get noticed when starting out and how best to propel your career into the world of advertising. With a panel made up of leading practitioners in the commercial field.

Panellists include:
Talent Hungry, BBH, Jo Wallace (DraftFCB / ASD Lionheart)
Blink// White Lodge, Alex Jenkins

THE CFP-E/ SHOTS YOUNG DIRECTORS AWARD SCREENING 
12:00 Rushes Delegate Tent.                       BOOK HERE

This Award offers outstanding new directors a significant boost to their careers. Entries come from all over the world and showcased directors are provided with an excellent promotional platform for their work. This is the first showing of the YDA following its premiere in Cannes Lions and is now an established and very popular part of Soho Shorts.

See their You Tube channel here:http://www.youtube.com/user/youngdirectoraward

www.youngdirectoraward.com
www.shots.net
www.a-p-a.net

FUJIFILM: CREATIVITY IN A COMMERCIALLY INDEPENDENT WORLD
12:30 Moving Picture Company                                        BOOK HERE 

You’re a filmmaker. A Director of Photography. A Producer. A Director. You want to make films. Long? Short? Doesn’t matter. But you’ve read a great script. You’ve got a great idea. There’s this wonderful vision you’ve had. Focusing on the creative side of choosing to shoot on 16mm and 35mm, Fujifilm present a number of case studies with filmmakers balancing their craft between commercial and independent filmmaking. Exploring those blurred lines between the commercial and independent world, confronting obstacles, the benefits and how you can try to make the most of opportunities.

www.fujifilm.eu
@fujifilmshorts

THE NETWORKING LUNCH
13:30 Rushes Delegate Tent.                    BOOK HERE 

Following the screening CFP-E/shots Young Directors Award Programme join fellow filmmakers and creatives at a networking lunch. If you missed the screening of CFPE/YDA films at midday, never fear, they will continue to screen throughout the afternoon.

www.youngdirectoraward.com
www.shots.net
www.a-p-a.net

FUTURE OF ADVERTISING  
16:00 Apple Store Regent Street.               BOOK HERE 
In association with the British Council & APA

A recent study in the USA stated 49% of consumers stop and interact with digital media Ads while 13 % stop to watch plasma screen Ads and just 4% stop to look at poster Ads. Digital outdoor advertising will soon be tailored to the situations of customers through contextual media, providing well-tailored and effective ads to potential consumers. Digital screens and projections are expanding the visible reach of that advertising, through techniques such as projection mapping, to cover the landscape. Will this soon involve holographic video, sound, lighting and smell integration? Our panel will discuss what this all means for digital outdoor advertising, for the filmmaker and the creative.

Panellists Include:
Drive Productions, Clear Channel
Contagious, Grand Visual

STRAIGHT 8:  PROGRAMME ONE

Supported by CAP GUN

18:30 ICA                                                      BOOK HERE

Please note this is not the play order

Layla Sarah Kapidzic – Allodoxaphobia
Ian Waldron Mantgani – Crime Of Fashion
David Finch – Fading Light
Dan Weston – Fat Cat
Vickie Ager – Gnom-o-phobia
Mauricio Vincenzi – La Carne Vale?
Thyrone Tommy – Liar, Cheater, Whore
Louise Hooper – Lip Service
James Henry – Marceau
Nirozen Thavarajah – Meme
Matthew Parker – Piece Of Cake
Bohemia Club Collective – Speak & Spell In St Leonards
Elizabeth Lively – Strange Attraction
Mauricio Vincenzi & Oliver Crowther –  TBC
Peter Hall – The Summer House
Richard Jung – Untethered
Mauricio Vincenzi – West Rise To London 2012 Glory
Michael Carstens – What A Party
Damo Cross – What You Doing?
Ben Partridge -  Where’s Ruth
Megan Hill – Yesss

STRAIGHT 8:  PROGRAMME TWO

Supported by CAP GUN

20:30 ICA                                                      BOOK HERE

Please note this is not the play order

Dagie Brundert – ¡Viva La Combinación!
Klara Arten – * * *
Ian Rough – A Rough Guide To Time Travel
Sophie Both, Lulu Davey, Mollie Laverty – Back To The 50′s
Shazzy & Sooz – Beer Goggles
Mark Wong – Breakdown
Andrew Panatti – Breathing
Naked Zebra – Chemistry
Helen Nias – Curiousciousness
Maurizio Von Trapp – For The Time Being
Joel Green & Miranda Howard-Williams – Hell’s Kitchen
Nick Carew – Knotted
Nathan Small & Luke Tredget – L’Adaptation (the Adjustment)
Lucy Izzard & Mark Simon Hewis – Love Triangle
Emma Oxley – Lung
Paolo Annibale – Norton Hotel
Dominic Rees-Roberts – On The Shoulders Of Gods
Eric Jowett – Stuff
Florian Schertel – Texas Instrument Massacre
Charles Cauchoix – The Earthquake
Matt Stevens – The Hunger
Francis Martineau – Waste
Jonathan Herzberg – What We’ll Remember
Dorian Dixon – X350